• Post category:Apps
  • Post comments:0 Comments
  • Post author:
  • Post published:27/02/2022
  • Post last modified:27/02/2022
Facebook Reels Like Instagram and TikTok Launched Globally in 150 Countries

Facebook is launching its short video feature Reels to more than 150 countries, its owner Meta Platforms said on Tuesday, in a move to expand its fastest growing content format.

The social media giant, which recently lost a third of its market value after a dismal earnings report, has highlighted Reels as a key priority.

Meta launched Reels on Instagram in 2020 and on Facebook in 2021 as its answer to the explosively popular short-video app TikTok, which is owned by Chinese tech giant ByteDance.

  • Facebook Launches Advertisements Globally for Instagram Reels

“Reels is already our fastest growing content format by far, and today we’re making it available to everyone on Facebook globally,” Meta CEO Mark Zuckerberg said in a Facebook post on Tuesday.

The company, which says video now accounts for half of the time people spend on Facebook, also announced new ways for creators to make money through the Reels feature.

It said it was expanding its programme to pay creators bonuses to more countries and was testing overlay ads using banners and stickers for creators to earn ad revenue. It would roll out full-screen ads between Reels soon.

  • Instagram Expands Remix Feature, TikTok to Introduce Paid Subscriptions

Meta said during its latest earnings that it had faced hits from Apple’s privacy changes to its operating system, which have made it harder for brands to target and measure their advertisements on Facebook and Instagram. It also cited macroeconomic issues like supply-chain disruptions.

The 18-year-old tech behemoth last month also warned it expects slowing revenue growth in the coming quarter due to increased competition for users’ time and a shift of engagement toward features like Reels, which generate less revenue.

In its Tuesday announcement, Meta also said it would roll out updates for users to make and see Facebook Reels in new places, such as in its Stories feature, its Watch tab and at the top of the news feed. In some countries, users will also see suggested Reels in their feed.

© Thomson Reuters 2022


Can Realme 9 Pro and 9 Pro+ win their respective segments? We discuss this on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

Leave a Reply